Aufbau einer Marke in Anwaltsfirmen

Die aktuelle Doppelausgabe der Zeitschrift Právní rádce („Rechtsberater“) des Verlags Economia bringt einen Artikel zum Thema „Aufbau der Marke in Anwaltsfirmen“. The article offers interesting and useful insights of our law firm’s partner Mgr. Jana Hladka Zilvarova. Jana perceives the topic in a broader context and does not focus only on marketing and PR activities because, as she says, „no PR will help you unless you have a team of people that are proud of working for your company. Motivated colleagues naturally attract interesting clients“.