Rejoice! Our new book on franchising comes out soon!
Our franchising expert Jiří Ctibor along with Iva Horáčková prepared a book dedicated to franchising in cooperation with Wolters Kluwer ČR, a. s. The book comes out this fall.
The book is designed not only to those who deal with franchising on a professional basis but also those who are directly involved in franchising business or intend to do so. In the book, the authors explain the basic principles of franchising and point to a number of frequently overlooked issues associated with this specific type of business. Detailed attention is also dedicated to international context.