The Franchising is the Book of the Week!

In its section called the Book of the Week, the Marketing&Media magazine introduces The Franchising, a book authored by Jiří Ctibor and Iva Horáčková. The magazine recommends that the marketing experts pay their attention namely to the chapter called the “Duty to Inform Vis-a-Vis Consumer and Advertisement Campaigns by Franchise Network,“ in which the authors also deal with the issues of leaflets distributed by chain stores. Please see the annotation here.