The 7th annual international conference dedicated to franchising, news and trends in the network and low-risk business was held in Prague on 12 November 2015. One of the key speakers at the conference was JUDr. Jiří Ctibor with his traditional lecture.
JUDr. Ctibor, a leading expert in franchise law, contributed to the conference programme by his lecture on "How to recognize soft and hard franchise?“ In the lecture, he introduced two different kinds of franchise – the so-called hard and soft franchise. He aimed the lecture at the differing characters as well as pros and cons of both kinds and explained how they are currently being used in practise and how they might develop in the future.
For more information about the conference exhibition please visit the official website www.franchiseday.cz.