On October 31, 2017, from 9AM to 5PM, the 10th inspiring conference & EXPO will be held concerning the changes and future of franchising, retail, business concepts, platforms and networks. Our colleague Jiří Ctibor will be attending the conference as usual with his contribution on the topic of “Dangerous Reefs in Franchising Waters“. The lecture will address i.a. the risky and problematic issues relating to the current franchising practice, such as using e-shop by franchisor and franchisees; new obligations in the field of personal data protection; the use of social media by franchisees; the sale of immature, untried and untuned concepts; imbalance of obligations in franchising contracts; low investment return of franchisee, enforcement of obligations arising from security instruments, etc. Do not miss this unusual experience and enter the world of franchising.